Young adults are hungry for the ad industry to be better. They are right.
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“I block ads because I believe ads can be so much better.”
This was a direct quote from an advertising student at the University of Texas. I visited campus recently and had the opportunity to talk informally with advertising students from the Stan Richards School of Advertising and Public Relations. What I learned affirmed my faith in the future of advertising. I also walked away with a strong sense that these young students, if given the chance to practice the craft the way they see it, would upend the whole industry.
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