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Facebook’s Gollum Will Never Give Up Its Data Ring
Precious! Does Facebook sell your data? An informal poll of my informed Twitter followers suggested that about 70% of us believe that. Facebook does not sell your data. It protects your data like...
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The Future of Advertising Is In the Hands of Ad Blockers
Young adults are hungry for the ad industry to be better. They are right. “I block ads because I believe ads can be so much better.” This was a direct quote from an advertising student at the...
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Laying the Pipes of a Post-Advertising World
The shift from brands and advertising to pipes and subscriptions is inevitable — and well underway. Want proof? Look to Disney. Terms like ‘Disneyflix’ and ‘Apple Prime’ essentially describe how the...
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Apple Wants Its Phones Back
OpEd Source: https://www.apple.com/apple-events/june-2018/ Apple dropped a bomb at their global developer conference: It’s stepping in to curb phone addiction. This is a big blow to the ad-driven...
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The Principles of Post-Advertising
If brands and advertising have become less useful as tools to both companies and consumers, how can businesses grow? Five factors are changing the types of products that succeed today and how they...
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WTF is SMA?!
Social Media Amplification unites social with paid media. It’s crazy that we haven’t done this already. For all its promise, digital marketing remains an unfortunately siloed business. Nearly every...
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Are Shorter Stories Shallowing Our Minds?
Complex ideas take time — and we no longer have any. Shrinking attention is changing the kinds of stories we can tell. This has already dumbed down our entertainment. We could be next. Photo by Bruno...
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Whither Middlemen?
Is a world without middlemen really a good thing? A recent piece in the Harvard Business Review entitled The Promise of Blockchain Is a World Without Middlemen lays out the case for decentralized...
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Dear Marc and Lynne: Time Needs You.
The Benioffs join Bezos, Jobs, and others who’ve turned to publishing to cement their legacies. But a hands off approach isn’t what journalism needs right now. The Los Angeles Times was the first...
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The Prize for Nike’s Calculated Fall from Grace.
Why would a god descend from the heavens to participate in the turmoil of politics? It wasn’t to ‘stand for something’ as a brand, it’s because large scale attention can no longer be bought....
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